4 Tips For Marketing Your First eCommerce Store
Having an eCommerce store can perhaps be one of the most fun and exciting endeavors into entrepreneurship there is. Not only do you get to sell things that you’re passionate about, but additionally work in an industry you love. And if this has been something you’ve been considering, then I’ve provided a few helpful tips on how to get started with marketing your products. Check them out below:
Be Specific With Your Products
Before we can start talking about how you’re going to push your eCommerce store, we first need to talk about how you’re going to structure it. After all, a significant portion of promoting your products will be how people find them, as well as how initiative they are to navigate. And whether it be the best K Cups online or fashion accessories, being specific with your products inventory will serve you well in the long run.
According to Smart Insights, 53 percent of internet users have made a purchase online in the past year, which is a pretty vast audience to tackle. However, specifically reaching them will require that you know exactly what your store offers, as well as how they can find it. For example, if you sell emergency preparedness equipment, then having an understanding of how your first aid kit is one of the best out will be crucial to increasing sales. All-in-all, the more specific you are with your products, the better off you’ll be in finding customers for them, especially when it comes to SEO (more on this later).
Find Solid Partners Early
Another important aspect of marketing your eCommerce business is making sure that you have all the partners in place before you begin promoting. While it might sound obvious, you’d be surprised at the number of people who don’t have the proper pieces in place to truly start pushing their business, which leaves them backtracking quite a bit. Which, although it’s not a tremendous amount of work, it’s still some that you need to be mindful of.
An excellent example is with having a lawyer on deck. According to UpCounsel, your average small business lawyer can cost around $150 per hour, which is no small chunk of change to consider. However, by finding someone out of law school who you can bring on early in their career, you’d be in a place to save some money while getting what you need. Make a list and search around for the partners you might need, as this will help ease a lot of stress down the road.
Have Your Website Hold A Pipeline
A big thing a lot of eCommerce sites lack is how your website serves a pipeline for sales. Quite simply, for all the effort you’ll put into social media, email marketing, and other promotional strategies, it makes no sense to direct people to a website without an end goal. And if this is something that your website lacks, then it might be time to reassess its design.
Take a look at your website and see how it compares on all devices. It’s especially important to address this now on mobile because as noted by TechCrunch, with your average consumer spending 5 hours per day on their phones, it goes without saying that this is a primary place where people will find you. Additionally, look at everything from your about us page to the FAQ, seeing how traffic is directed. The overall goal should be to have a flow to your website, where there’s an entry point and completed action at the end deemed a success. Take your time to define these terms, as they’ll be what will drive your success.
Don’t Forget About SEO
Finally, as an important part of any new company’s web strategy, SEO is an absolute must to tackle early and often. As noted by Search Engine Journal, with 93 percent of online experiences beginning with search, it goes to show that if you’re going to try and market online, then attacking SEO is a must. And for eCommerce, the practice should feel somewhat intuitive.
Going back to how we were talking about using specific terms with your products, that same principle applies to your SEO. Basically, these are going to be the keywords that others use to identify you, which is why pinpointing the correct terms is so imperative. For example, if I’m looking to sell more Bluetooth alarm clocks, then honing in on the keywords “Bluetooth+alarm” or “Bluetooth+alarm clock” might be worthwhile to pursue. As the SEO process is something that will take quite a bit of trial and error, it’s also well worth starting early on and keeping up with to ensure a reliable digital foundation.
What are you most excited about in marketing your eCommerce business? Comment with your answers below!.