AMP Review & How To Use AMP On Your Blog
AMP is a Google-backed project with the aim of speeding up the delivery of content through the use of stripped down code known as AMP HTML, AMP Simply means Accelerated Mobile Pages. AMP is a way to build web pages for static content (pages that don’t change based on user behaviour), that allows the pages to load (and pre-render in Google search) much faster than regular HTML.
AMP has been rolled out in response to projects such as Facebook Instant Articles, in which Facebook can host and render publishers content directly within their news feed, meaning the process of viewing a piece of content is much quicker than opening the equivalent web page in a mobile browser.
Facebook’s Instant Article technology is what’s known as closed, thus the technology used to display Instant Articles is specific to only their platform. The AMP project uses an open-source framework, meaning that it can be used by a whole host of other companies to serve content that’s been built using AMP HTML, including platforms such as Twitter, Pinterest and Google search, which is big news for content publishers.
How Does AMP Work?
What does AMP-optimized mobile content look like?
Fortunately, you can test a demo of AMP news content.
Whip out that smartphone of yours.
Open up a browser (any browser).
Type in g.co/ampdemo.
Type in popular keyword phrases like “Justin Bieber Birthday,” “Jennifer Lawrence,” or “Yoko Ono” into the Google search box.
This is an example of how the results will look:
As you can see, AMP content gets top billing. It’s in the carousel that sits above the fold. The standard entries sit below it.
You can scroll through that carousel and when you find an AMP-powered article you like, click on it. This is how it will look:
Fun reading Right?