Wednesday, January 23, 2019

Facebook answers the toughest of questions – If I’m not paying for Facebook, am I the product?

Facebook answers the toughest of questions

After Facebook Cambridge Analyticia scandal which barely affected people in Nigeria but most US citizens, the social media has taken to a blog post to answer the questions which many have been asking. I’m one of them no doubts.

In my opinion if you use a social media and expect some part of you information you give in not be used for monetization, then you must enjoy splashing water on a duck’s back.

You recall the saying “If you are not paying for it, you’re not the customer, you’re the product.” That was the hammer line that was hit on the blue F badge in order to break. But Rob Goldman, Facebook VP has something to say. He ironed out that Facebook is not like every other website.

If I’m not paying for Facebook, am I the product?

No. Our product is social media – the ability to connect with the people that matter to you, wherever they are in the world. It’s the same with a free search engine, website or newspaper. The core product is reading the news or finding information – and the ads exist to fund that experience.

Other daring questions which was answered was:

If you’re not selling advertisers my data, what are you giving them?

We sell advertisers space on Facebook – much like TV or radio or newspapers do. We don’t sell your information. When an advertiser runs a campaign on Facebook, we share reports about the performance of their ad campaign. We could, for example, tell an advertiser that more men than women responded to their ad, and that most people clicked on the ad from their phone.

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Why does Facebook need all this data?

As people use Facebook, they share information and content – whether it’s liking a post, sharing a photo or updating their profile. We use this information to give you a better service. For example, we can show you photos from your closest friends at the top of your News Feed, or show you articles about issues that matter most to you, or suggest groups that you might want to join.

Data also helps us show you better and more relevant ads. And it lets advertisers reach the right people, including millions of small businesses and non-profits who rely on Facebook every day to reach people that might be interested in their product or cause. Data lets a local coffee shop survive and grow amid larger competitors by showing ads to customers in its area. And it lets a non-profit promote a diabetes fundraiser to those interested in the cause.

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